This project was one of my favourite projects ever. Partly because the product is awesome (a night balm for very dry and damaged skin – trust me, if it can combat my cracked heels it can combat anything!) and partly because I just LOVE packaging design.
ILSØ is packed full with natural ingredients, so I knew I wanted the logo, packaging and all-over feel of the visual identity to convey that. I had this idea of a really stylistically pure and minimalistic logo that at the same time was unique, personal and warm/friendly. To achieve this, I made a hand drawn illustration of two of the main ingredients mastic and olive, and combined them with a minimalistic, modern, classy looking font.
ILSØ also has a unique story that I wanted to share through the look and feel of the packaging. For centuries this specific mixture of ingredients has been known and used by certain dermatologists who prescribed it to patients with really dry, damaged skin. It has been mixed in the back of pharmacies for ages, but only for the lucky few with a "secret" recipe. With ILSØ this secret recipe is finally available to the public, and I wanted to capture the history in a modernised version of the old style dark brown glass Apothecary jar.
The natural ingredients and the Scandinavian heritage is prominent in the visual identity, using images of beautiful foggy forests and lakes.
I can't wait to see the actual finished product on the shelves of Swedish pharmacies!
(Also, if you need some packaging design done – I'm your gal! Hit me! <3 )