The vegetarian butcher's cutting scheme

You know all of those cutting schemes and butcher's guide posters that have been popular for quite a while now? Usually with an illustration of a cow, marked up with cutting lines and names for all the different parts? I got so tired of them... It's 2018, folks! Let me introduce the Vegetarian Butcher's Cutting Scheme, featuring the fabulous beetroot!

Photography and design by me. Available in an English version here and a Swedish version here

Go veggies! :)
(I'm actually not vegan or even vegetarian myself, but I eat mostly veggies and fish and stay away from red meat. Both because I've never really been that fond of meat and because it's an easy thing to change to help the environment and be a bit more healthy at the same time)

Seventy-five year plan

So... LONG time no see! I've been such a bad Instagrammer and blogger, due to loads and loads of client work. Great for my little business, not so good for my own creative little projects.

But, August provided some breathing room and I finally got around to updating my webshop! Let me present Seventy-five year plan!


Dear Suzy is history (long story short, a big company opened up and decided to call themselves Dear Sam... which felt a bit... well, too similar to say the least. And I didn't have the time or energy to get into some kind of brand infringement dispute, so I took a deep breath and decided to rebrand). But all that said, I'm now completely in love with my new brand and name! 

No easy peasy short and uncomplicated names here! ;)
My guess is that most people (who aren't Wes Anderson-nerds like myself) won't have a clue what Seventy-five year plan stands for, and that's just the way I like it. 

Also, I really like the obsessiveness associated with the name. Who in their right mind makes a seventy-five year plan? Well not me, that's for sure (I can't even make a one month plan and stick to it, let alone a plan for "where I want to be professionally in five years time" or something like that). But I do love lists. Daily to-do-lists, weekly to-do-lists, dinner planner lists, shopping lists... mmmm lists! Lovely.

Right now I have a small collection of posters and a couple of iPhone cases for sale. Another new thing is that I scrapped Society6 and started working with Printful instead, which means great quality and also: fulfilment in both the US and Europe. That means no more customs fees or added postage fees as a nice surprise (I don't know how many times I've happily ordered something from the US, only to end up paying twice the amount in added fees when picking up the package!). How great is that?!

So go get a new phone case  and inject some botanical goodness into your increasingly darker autumn days – you deserve it! 

New webshop! Dear Suzy Studio

My webshop Dear Suzy Studio is finally up - yaaaay! To start with, there are a few posters available, and I also added links to a few of the products I sell through Society 6. 

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The Palm Shadow poster is probably my favourite. I adore shadow play and I love palms, so this is something that I've been thinking about creating for years. I finally got around to it this summer, and I have a few other shots in this series that I will add to the shop as well. They are really created with blood, sweat and tears – I had dragged out my huge palm plant to photograph it  against a nice white stone wall, it was sunny and hot and I felt really dizzy and weirdly nauseous. I even almost fainted a couple of times, and had to sit down in the shade, to catch my breath. It took several hours to shoot and to get exactly what I wanted. Little did I know that I would be diagnosed with anaemia (due to iron deficiency) just a few days later, and had to spend the next few weeks commuting to the hospital to get IV iron injections. It now hangs in my hallway, reminding me of summer, but also of how nice it is to be able to walk up the stairs without fainting ;)

The poster Hälsingeskogar is photographed during an early fall trip to my dad in Hälsingland, northern Sweden. We went out to the forest early in the morning to pick blueberries, and there was this thick, fairytale like fog that you could almost touch. I just had to leave the berry picking to my family and concentrate on the photography.

I also added links to my favourite Society6 products. I'm seriously in love with their backpacks, and how CUTE my botanical patterns look on them. I think it's a perfect match (if I may say so myself). I just ordered the Ranuculus & Eucalyptus backpack for my daughter, but had a hard time choosing between that and the Sweetpea one. We could all use some vintage botanical cuteness to brighten up the November greyness! 

Both the Ranuculus pattern and the Sweetpea pattern are also available as iPhone covers. What I really like about Society 6 is that they offer both traditional iPhone covers, iPhone skins and Clear iPhone cases (pictured above). Something for everyone.

Oh, and if you use the code LOVEART25 you get 25% off everything at Society 6! But hurry, the offer ends tonight!

Best 2017 wall calendars

Hello 2017! You are very welcome. 2016 was a pretty crappy year – not for me personally (or businesswise – it's been my first year as a freelancer and it was fab!) but for the world. Lets put our hope and faith in 2017 instead.

A new year means a fresh start, and I'm loving it. It also means that it's time to invest in a new wall calendar! I've been faithful to Kikki K and their previously awesome family calendars for years, but this year the design just wasn't for me. So I had to look elsewhere. And boy, was that hard. How come there are so few fabulous wall calendars out there? Isn't it just the most practical thing in the world, to have everything written down, hanging on the kitchen wall for everyone in the family to see every day? I especially love those family calendars, where every family member is assigned a column of their own. Some days there are just too many preschool outings, soccer practices and drinks with friends (hehe – I wish!) occuring at the same time to be able to fit it all into one tiny square.

Naturally, I first turned to Etsy. But nicely designed family calendars where scarce. Instead I found this beauty – not a lot of space for each day, but very satisfying having the whole year displayed like that. It's from Snug Studio, ships from Germany (yay! no custom fees for me) and costs about $23.


Doodlelove also has a nice one, but no family calendar. So I turned to the Swedish ones and found this pretty nice one by Kuviokioski at Nordic Design Collective. Which I was about to get, when I stumbled upon this:

How awesome is this?! I LOVE it! Beautifully designed in Germany by Annywho. But then... I put it in my basket and went to the checkout. And the shipping cost proved to be a whopping €15 for a €25 calendar. So I'm still hesitant. But it's a beauty, for sure...

Wallpaper decisions

We moved into our house two years ago, from a small two bedroom apartment in the city. It’s one of those modern, white, boxy sugar cube houses and since it was newly built when we bought it, it was like a blank canvas inside with crispy white walls and wooden floors (oak?) in every room. Needless to say the furniture we owned looked a bit misplaced in this big empty space, but two years later we still haven’t bought a new, big sofa (do you realise how freakin expensive huge sofas are?) and we still have the same kitchen table that we built by ourselves.

But the most overlooked room in the house must be my daughter’s. She basically has a bed and some storage boxes for her toys stacked on the floor. And there’s a guest bed (with a boring, white bed spread) in there as well. No carpet, nothing.

Because she likes to play downstairs where the rest of the family is, or sometimes in her brother’s room when he’s up to it, we haven’t gotten around to decorating her room. But as she’s getting bigger (turning four in February!) she’s started hanging around in there, rummaging around in her toy boxes, and it feels like it’s definitely time to start making her space cozier and more play friendly!

I thought I’d start with the boring white walls, and I’m torn between paint and wallpaper. But once I started researching what’s out there I was amazed at all the wallpaper options. Being Swedish my mind instantly turns to Ferm Living when it comes to kids wallpaper. I almost bought their minty green cloud wallpaper, but I’m kind of tired of it already since it’s featured in every single interior decoration magazine, blog and Instagram account out there… Another less exposed Ferm Living wallpaper is the confetti range, which I love (little sparkling pieces of gold confetti!), but I’m unsure of the colors, they seem a bit too dark.

Ferm Living  Clouds wallpaper

Ferm Living Clouds wallpaper

Ferm Living  Confetti Wallpaper

Ferm Living Confetti Wallpaper

I’ve always been fascinated by waves and especially painted Japanese wave patterns. So i browsed around Pinterest and actually found really beautiful wallpaper ones! They’re amazing - but will it be a bit too much and feel messy for the eye? Maybe not!

Cole & Sons also have the beautiful Melville wallpaper, with gorgeous waves and wales. I saw them live in a store and they’re shimmering beautifully. Beige might feel too boring, but green..?

Finally, I stumbled upon this AWESOME Canadian company called Anewall. They make the most beautiful wallpapers and murals. How about this cactus wallpaper?!

This watercolor mural is also amazing.

I initially jumped for joy thinking this was it! I would be able to find the PERFECT wallpaper here. But then I discovered that they don’t ship wallpapers to Europe… (plus they’re a bit pricey, and even if they did ship here it would probably cost too much, with the shipping cost and the damn customs). But now I can’t stop thinking about this cactus wallpaper. Is it hard to make your own wallpaper…? :)

Wes Anderson <3

Being an Art Director this is not exactly dropping a bombshell – but I love Wes Anderson. Love, love, love. I clearly remember the first time I watched an Anderson movie (The Life Aquatic) and my jaw just dropped. Earlier I had been very fascinated with Baz Luhrmann's theatrical films and their beautiful scenography, but this was something else. Everything just felt... well, perfect. And not perfect in a boring, tidy way - but perfect in an aesthetically pleasing way, totally different from any other films I had ever seen. I was just totally amazed at how perfect everything worked together, from the colours to the props (down to the tiniest details) to the storyline and the dialogue.

At the time I wasn't even a designer by trade. In my heart, yes, but professionally I had just landed my first real job in marketing (which lasted for 1.5 horrible years before I realised I was meant to do something else). In retrospect, one might say that his films made me realise that I just HAD to get into a creative field. 

Now, luckily my husband also really likes Wes (would we even be married otherwise? Hmm...) but I think I might just have filled my quota of Wes Anderson themed posters. Too bad there are just so many beautiful ones out there! Here are a few that I wouldn't mind hanging on our walls...

Moonrise Kingdom painting by  Roland the Illustrator  on Society6

Moonrise Kingdom painting by Roland the Illustrator on Society6

The Life Aquatic poster by  Heather Buchanan  on Society6

The Life Aquatic poster by Heather Buchanan on Society6

The Grand Budapest Hotel painting by  SanMartinArtsCrafts &nbsp;at Etsy

The Grand Budapest Hotel painting by SanMartinArtsCrafts at Etsy